Best In Hue Award
the results are in...
@ascent_hair + @angelasoong.educator
have officially taken out the title as the best in hue award winners for 2025... and it’s easy to see why. two artists. two visions. one shared love for hue-verse.
@ascent_hair took inspo from chiaroscuro and nature using bottle blonde twice to carve out dimension, then layering in warm hueverse tones for something raw, wild, and grounded in natural texture.
while @angelasoong.educator brought the melbourne grunge scene crashing into k-pop attitude. bold contrasts, soft edges, and crisp detail courtesy of bottle blonde’s creamy texture + hueverse permanent and liquid demi for colour with serious shine and definition.
win a trip to come behind the scenes at evo's next photoshoot
you're invited to showcase your color creativity as we hunt for the best colorists in the hue-verse.
and this year we'll be doing things a little differently... we'll be picking not just one, but two lucky winners; one from our hue-verse stylist community, and the other an evo educator.
how to enter
best-in-hue is free to enter for all colourists who use hue-verse. post your best hue-verse creation on instagram (tag @evopro) or tiktok (tag @evohair) with your formula in the caption and using the hashtag #bestinhue2025.
photo or video entries accepted. entry must include the final look for judging.
competition runs 19 may – 20 july
the prize
we’ll fly each winner from anywhere in the world for a behind-the-scenes evo experience, to work with the evo creative team at our next creative, new product or education photoshoot
the judges
meet the panel of judges who will be searching far and wide for the best-in-hue winner.
jay kownacki
head of education and product development
nicole kae
creative director
tom smith
creative color director
jules tognini
director of 'good times'
belinda mills
creative team member
criteria
need some inspiration? here are some of our top finalist entries from last year.
image credits: @dy_beloved, @kristinablakehair, @bohemia.vannes , @viv.hair
what does it take to be crowned best-in-hue? our panel of judges have their eyes peeled, looking for a winning entry that’s got that special sauce. here's exactly what the judges are after:
- a complete look. we want to see the whole shebang: an excellent color that has been elevated using styling to create a stand-out cohesive look.
- top-notch technique. we know that evo hairdressers and stylists are talented beyond belief… so we’d love to see you push yourself out of your comfort zone. we’re looking for interesting, clever and appropriate technical placement of color that enhances the overall look.
- the perfect hue-verse formula. to be eligible for best-in-hue, entries must use hue-verse demi or permanent color, and divulge the formula used to create the look.
- trend driven. trends make the (hair) world go 'round and we’re looking for entries that are reflective of what’s trending now.
2024 winner
abigael mccormick (@hairbyabigael) stole the show with her vibrant entry that featured an elevated copper color created using hue-verse. abigael, who is co-owner of the space in canada, approached this color with the intention to have fun and be creative.
her advice to fellow colorists?
“set the goal, mentally set the standard, formulate with intention, be honest with yourself, trust your formula,” she said. “hue-verse has got you!”
image credit: @hairbyabigael
Competition Terms and Conditions
Competition Title: evo best-in-hue hue-verse creative colour competition 2025 (Competition)
Terms and Conditions: By entering the Competition, you agree to be bound by the following Terms and Conditions.
Promoter: Evo Labs Pty Ltd (ACN 600 938 958) of 17-21 Commercial Street, Marleston SA 5033 Australia (Promoter)
Competition Period: The Competition commences at 9:00 AM ACDT on Monday, 19th May 2025 and ends at 11:59 PM ACST on Sunday, 20th July 2025 (the Competition Period). No entries will be accepted outside of the Competition Period.
Eligible Entrants: Entry is open to all global residents, aged 18 years and older.
Directors, officers, and employees of:
(a) the Promoter; or
(b) any companies or Commonwealth, State, Territory, or local government agencies where the rules or guidelines applicable to such company or agency prohibit receipt of a prize; or
(c) the agencies or companies associated with this Competition,
and their immediate family members, cannot enter.
Any person who meets the above criteria is an ‘Eligible Entrant.’
Entry into the Competition is deemed acceptance of these Terms and Conditions.
The Promoter may require you to verify that you are an Eligible Entrant by providing evidence of your name, address, date of birth, email address, or other personal details. Identification considered suitable for verification is at the discretion of the Promoter.
Locations: The Competition will run at the Promoter’s Instagram Page @evopro and the Promoter’s TikTok Page @evohair (Online Location).
The Competition will be advertised on the Promoter’s Instagram Page: @evopro, the Promoter’s TikTok Page: @evohair, the Promoter’s website: evohair.com, and on paid advertisements (Facebook/Google).
How to Enter: During the Competition Period, Eligible Entrants must:
An Eligible Entrant can enter the Competition during the Competition Period by uploading an Instagram or TikTok video or image featuring the Eligible Entrant’s hue-verse colour creation (the hair must be colored using only hue-verse, excluding fab pro or staino), including the final look, including the hashtag #bestinhue2025, the formula, and a tagging @evopro on Instagram and @evohair on TikTok (Qualifying Action).
In order to participate, each Eligible Entrant must follow @evopro on Instagram from an active Instagram account or @evohair on TikTok from an active TikTok account to be eligible to win.
Multiple entries are accepted, and each post counts as an Eligible Entry. Each entry must have a unique Instagram post or TikTok post from within the Competition Period.
All entries are deemed received at the time of receipt by the Promoter, not at the time you post.
The Promoter reserves the right to exclude any incomplete, illegible, or incorrect entry or any entry containing offensive, derogatory, or defamatory comments, which reflect negatively on the Promoter or those entries that breach any law or infringe any third-party rights.
Maximum Entries: One (1) Eligible Entry Per Qualifying Action.
The Promoter may, in its sole discretion, disqualify any person who (a) does not complete all details required on the form or the details are illegible, and/or (b) submits more than one Eligible Entry.
The Promoter may, in its sole discretion, disqualify any person who does not complete all details required on the form or the details are illegible.
Prize Draw: The Winners will be determined via the evo judging panel consisting of Belinda Mills, Jay Kownacki, Tom Smith, Nicole Kae, and Jules Tognini on behalf of the Promoter at the Promoter’s premises, 17-21 Commercial Street, Marleston SA 5033 Australia (Draw Location) at 3:00 PM ACST on Friday, 25th July 2025 (Draw).
The Winners will be awarded a Prize in accordance with these Terms and Conditions.
The Promoter may draw additional reserve entries and record them in order, in case the Winners is deemed invalid or the Prize is unclaimed (Reserve Winners).
Prize: Two Winners - 1 x evo Distributor Educator or Technician, 1 x evo Hue-Verse Stylist.
There is one prize pack available (Prize) which will be awarded to the Winner.
The Prize comprises the following:
One economy class return trip from Winner’s nearest capital city to either Sydney or Adelaide;
4 nights’ accommodation at a hotel in either Sydney or Adelaide;
2 days behind the scenes photoshoot experience with the evo creative team;
all transfer costs; and
breakfast, lunch, and dinner on each of the four days (excluding alcohol).
Valid for travel from 1 January 2026 to 31 December 2026 with final dates to be agreed between the Winners and the Promoter.
All applicable fees, such as airport/departure taxes, security charges, or other travel charges are included;
Once the ticket has been issued, the origin and destination cannot be changed; and
The ticket is non-transferable, not refundable, and not redeemable for cash.
All other out-of-pocket expenses, including additional meals, beverages, laundry services, spending money, additional accommodation due to flight schedules, optional excursions, tipping, passports, visas, travel insurance, and all other ancillary costs not expressly provided are excluded. The costs of obtaining any of these requirements are the responsibility of the Winner.
The total recommended retail value of the Prize is AUD$7,000 (inclusive of GST) and is based on current exchange rates and correct at the commencement of the Competition Period. The Promoter is not responsible for any variation in the value of the Prize.
The Prize is not transferable or exchangeable and is not redeemable for cash. The Promoter reserves the right to provide, in substitution for the Prize, an alternative prize of equal or greater value if, for any reason whatsoever, the Promoter is unable to provide the Prize.
Notification and Claiming the Prize: The Winners will be notified via phone call, email, or being sent a direct message on the Promoter’s Instagram page at 3:00 PM ACST on Friday, 1st August 2025.
The name of the Winners will be displayed at the Draw Location and on the Promoter’s Instagram page: @evopro and the Promoter’s TikTok page (@evohair) for a period of 7 days after the Draw.
The Winners must claim their Prize by replying to the direct message to @evopro by 11:59 PM ACST on Friday, 8th August 2025 (Prize Deadline).
If the Winners does not collect the Prize by the Prize Deadline, the Promoter may deem the Prize forfeited and choose a new Winner for that Prize as though the Prize was not claimed before the Prize Deadline (see below).
Reserve Draw: In the event that a Winner fails to claim the Prize by the Prize Deadline, the Prize will be forfeited by the Winner, and the Promoter will choose and notify a new Winner from the Reserve Winners (in the order they were drawn) for that Prize using the same process set out above.
The Reserve Winner must claim the Prize in the same method set out above for the Winner by no later than 24 hours after being notified. In the event that the Prize is unclaimed following this 24-hour period, the Prize may be distributed at the Promoter’s absolute discretion.