suffering from brassy, dull, or generally bleurgh hair? bring out the best of your blonde with the right hair care products. from color-safe shampoo and conditioner to blonde styling essentials and the crowd-favourite evo fabuloso platinum blonde routine… we’ve got any and every shade of blonde covered.
anyone with colour-treated blonde hair knows it can come with its challenges… one second, you’re repping your salon-fresh shade; then overtime, your hair starts throwing more brassy tones than a trumpet… but this is where purple shampoo comes in.
to put it simply, purple shampoo contains pigment that works to offset brassy tones since yellow and purple are opposites according to colour theory. if you’re new to the world of blonde, keep reading to find out why purple shampoo is a must-have and how to use it.
